I’m a portuguese photographer and videographer currently based in Porto, Portugal.
Working with a wide range of clients in the food & drinks industry, personal brands and portraits, I develop my own approach to various themes. My personal work is based on the connection between people and nature, identity and sense of place.
Since 2014 I’ve been teaching photography and video in several contexts, to groups in associations, companies and private classes.
Find me on Instagram, Behance and LinkedIn.
Contact
For commissions, collaborations and image licensing inquiries:
jc@joaocruz.com
+351 913 111 950
Career
2012-ongoing Independent Photographer and Videographer, Porto, PT
2018-2022 Senior Photographer and Videographer - The Fladgate Partnership, Porto, PT
2016-2018 Senior Photographer and Videographer - WOW Agency, Porto, PT
2013 Photographer and Videographer - Multimedia Laboratories, ESMAE, Porto, PT
Education
2023 Porto Film History, Cinema Batalha, Porto, PT
2023 Film Criticism Course “A Forja”, Cinema Batalha, Porto, PT
2022 Documentary Photography Workshop with Miguel Proença, IPCI, Porto, PT
2021 Portrait Photography Workshop with Lara Jacinto, IPCI, Porto, PT
2019 Food Photography Workshop with Pedro Brum, ICPI, Porto, PT
2018-2012 BA Audio-Visual Communication Technology, Instituto Politécnico do Porto, PT
2006-2009 Conservatory of Gaia, Course of Classical Guitar, Vila Nova de Gaia, PT
Teaching
2014-ongoing Independent, Porto, PT
2020 WinProvit, Porto, PT
2018 Mercado Bom Sucesso, Porto, PT
2016-2018 Casablanca 112, Porto, PT
2014-2020 Centro de Formação ACARO/Contagiarte, Porto, PT
Exhibitions
2024 Mira Mobile Prize, Porto, Portugal
2022 Ahua, IPCI, Porto, Portugal
2021 Lugar da Raiz, IPCI, Porto, PT
2016 While Away, LX Factory, Lisbon, PT
2013 Persona, Geraldes da Silva Gallery, Porto, PT
2012 Persona, Portuguese Center of Photography, Porto, PT
2011 Portraits & Landscapes, Barcelona Showcase, Batlló House, Barcelona, ES
2012-ongoing Independent Photographer and Videographer, Porto, PT
2018-2022 Senior Photographer and Videographer - The Fladgate Partnership, Porto, PT
2016-2018 Senior Photographer and Videographer - WOW Agency, Porto, PT
2013 Photographer and Videographer - Multimedia Laboratories, ESMAE, Porto, PT
Education
2023 Porto Film History, Cinema Batalha, Porto, PT
2023 Film Criticism Course “A Forja”, Cinema Batalha, Porto, PT
2022 Documentary Photography Workshop with Miguel Proença, IPCI, Porto, PT
2021 Portrait Photography Workshop with Lara Jacinto, IPCI, Porto, PT
2019 Food Photography Workshop with Pedro Brum, ICPI, Porto, PT
2018-2012 BA Audio-Visual Communication Technology, Instituto Politécnico do Porto, PT
2006-2009 Conservatory of Gaia, Course of Classical Guitar, Vila Nova de Gaia, PT
Teaching
2014-ongoing Independent, Porto, PT
2020 WinProvit, Porto, PT
2018 Mercado Bom Sucesso, Porto, PT
2016-2018 Casablanca 112, Porto, PT
2014-2020 Centro de Formação ACARO/Contagiarte, Porto, PT
Exhibitions
2024 Mira Mobile Prize, Porto, Portugal
2022 Ahua, IPCI, Porto, Portugal
2021 Lugar da Raiz, IPCI, Porto, PT
2016 While Away, LX Factory, Lisbon, PT
2013 Persona, Geraldes da Silva Gallery, Porto, PT
2012 Persona, Portuguese Center of Photography, Porto, PT
2011 Portraits & Landscapes, Barcelona Showcase, Batlló House, Barcelona, ES
Selected Clients
Taylor’s Port
Croft Port
Fonseca Port
WOW - World of Wine
Barão Fladgate
The Yeatman Hotel
Infante Sagres Hotel
Vintage House Hotel
A Cascata
Câmara Municipal de Matosinhos
duforno
Tapabento
A Vida Portuguesa
De Gema Hamburgueria
O Diplomata
Oh! Porto Apartments
MDS Seguros
Mini Preço
IndieLisboa
Gerador
Porto/Post/Doc
7g Roaster & Apartments
RTP África
SONAE
Nomad - Agência Viagens Aventura
Knot Kids
Ordem dos Notários
Ordem dos Nutricionistas
Fórum Aveiro
Peninsular Artes Gráficas
Taylor’s Port
Croft Port
Fonseca Port
WOW - World of Wine
Barão Fladgate
The Yeatman Hotel
Infante Sagres Hotel
Vintage House Hotel
A Cascata
Câmara Municipal de Matosinhos
duforno
Tapabento
A Vida Portuguesa
De Gema Hamburgueria
O Diplomata
Oh! Porto Apartments
MDS Seguros
Mini Preço
IndieLisboa
Gerador
Porto/Post/Doc
7g Roaster & Apartments
RTP África
SONAE
Nomad - Agência Viagens Aventura
Knot Kids
Ordem dos Notários
Ordem dos Nutricionistas
Fórum Aveiro
Peninsular Artes Gráficas
↓ More Selected Work