I’m a Portuguese photographer and filmmaker currently based in Porto, Portugal.

I work with a diverse range of clients in the areas of portraiture, the food and drinks industry, personal brands, and nature, developing my own unique approach to each project. My personal work explores themes of family, the connection between people and nature, identity, and sense of place.

Since 2014, I have been teaching photography and video in various settings, including associations, companies, and private classes, sharing knowledge and inspiring new perspectives.

Find me on Instagram, Behance and LinkedIn.

Contact

For commissions, collaborations and image licensing inquiries:
jc@joaocruz.com
+351 913 111 950

Career
2012-ongoing  Independent Photographer and Filmmaker, Porto, PT
2018-2022  Senior Photographer and Filmmaker - The Fladgate Partnership, Porto, PT
2016-2018  Senior Photographer and Filmmaker - WOW Agency, Porto, PT
2013  Photographer and Videographer - Multimedia Laboratories, ESMAE, Porto, PT

Education
2024-2025  Masterclass NARRATIVA, Lisbon, PT
2023  Porto Film History Course, Cinema Batalha, Porto, PT
2023  Film Criticism Course “A Forja”, Cinema Batalha, Porto, PT
2022  Documentary Photography Workshop with Miguel Proença, IPCI, Porto, PT
2021  Portrait Photography Workshop with Lara Jacinto, IPCI, Porto, PT
2019  Food Photography Workshop with Pedro Brum, ICPI, Porto, PT
2014  Course of Teaching Skills, Unicenter, Porto, PT
2012  Sound applied to Cinema Workshop, by Vasco Pimentel, Vila do Conde, PT
2009  Lighting Course in Work Context, São João National Theater, Porto, PT
2008-2012  BA Audio-Visual Communication Technology, Instituto Politécnico do Porto, PT
2006-2012  Conservatory of Gaia, Course of Classical Guitar, Vila Nova de Gaia, PT

Teaching
2014-ongoing  Independent, Porto, PT
2025  CódigoPro Editora, Porto, PT
2020  WinProvit, Porto, PT
2018  Mercado Bom Sucesso, Porto, PT
2016-2018  Casablanca 112, Porto, PT
2014-2020  Centro de Formação ACARO/Contagiarte, Porto, PT

Exhibitions
2025  Recanto”, Narrativa, Lisbon, Portugal
2024  Mira Mobile Prize, Porto, Portugal
2022  Ahua, IPCI, Porto, Portugal
2021  Lugar da Raiz, IPCI, Porto, PT
2016  While Away, LX Factory, Lisbon, PT
2013  Persona, Geraldes da Silva Gallery, Porto, PT
2012  Persona, Portuguese Center of Photography, Porto, PT
2011  Portraits & Landscapes, Barcelona Showcase, Batlló House, Barcelona, ES

Selected Clients
Taylor’s Port
UNESCO
Câmara Municipal de Matosinhos
VERDE
Super Bock
Son of a Tailor
Porto/Post/Doc
Croft Port
The Yeatman Hotel
MDS Seguros
De Gema Hamburgueria
Fonseca Port
Quinta da Bouça d’Arques
WOW - World of Wine
Barão Fladgate
Infante Sagres Hotel
Vintage House Hotel
A Cascata
duforno
Tapabento
A Vida Portuguesa
O Diplomata
Oh! Porto Apartments
Mini Preço
IndieJúnior Porto
Projeto:Canção
Fogo Lento
Gerador
7g Roaster & Apartments
RTP África
SONAE
Nomad - Agência Viagens Aventura
Knot Kids
Ordem dos Notários
Ordem dos Nutricionistas
Fórum Aveiro
Peninsular Artes Gráficas