I’m a portuguese photographer and videographer currently based in Porto, Portugal.

Working with a wide range of clients in the food & drinks industry, personal brands and portraits, I develop my own approach to various themes. My personal work is based on the connection between people and nature, identity and sense of place.

Since 2014 I’ve been teaching photography and video in several contexts, to groups in associations, companies and private classes.

Find me on Instagram, Behance and LinkedIn.


For commissions, collaborations and image licensing inquiries:
+351 913 111 950

2012-ongoing  Independent Photographer and Videographer, Porto, PT
2018-2022  Senior Photographer and Videographer - The Fladgate Partnership, Porto, PT
2016-2018  Senior Photographer and Videographer - WOW Agency, Porto, PT
2013  Photographer and Videographer - Multimedia Laboratories, ESMAE, Porto, PT

2023 Porto Film History, Cinema Batalha, Porto, PT
2023  Film Criticism Course “A Forja”, Cinema Batalha, Porto, PT
2022  Documentary Photography Workshop with Miguel Proença, IPCI, Porto, PT
2021  Portrait Photography Workshop with Lara Jacinto, IPCI, Porto, PT
2019  Food Photography Workshop with Pedro Brum, ICPI, Porto, PT
2018-2012  BA Audio-Visual Communication Technology, Instituto Politécnico do Porto, PT
2006-2009  Conservatory of Gaia, Course of Classical Guitar, Vila Nova de Gaia, PT

2014-ongoing  Independent, Porto, PT
2020  WinProvit, Porto, PT
2018  Mercado Bom Sucesso, Porto, PT
2016-2018  Casablanca 112, Porto, PT
2014-2020  Centro de Formação ACARO/Contagiarte, Porto, PT

2024 Mira Mobile Prize, Porto, Portugal
2022  Ahua, IPCI, Porto, Portugal
2021  Lugar da Raiz, IPCI, Porto, PT
2016  While Away, LX Factory, Lisbon, PT
2013  Persona, Geraldes da Silva Gallery, Porto, PT
2012  Persona, Portuguese Center of Photography, Porto, PT
2011  Portraits & Landscapes, Barcelona Showcase, Batlló House, Barcelona, ES

Selected Clients
Taylor’s Port
Croft Port
Fonseca Port
WOW - World of Wine
Barão Fladgate
The Yeatman Hotel
Infante Sagres Hotel
Vintage House Hotel
A Cascata
Câmara Municipal de Matosinhos
A Vida Portuguesa
De Gema Hamburgueria
O Diplomata
Oh! Porto Apartments
MDS Seguros
Mini Preço
7g Roaster & Apartments
RTP África
Nomad - Agência Viagens Aventura
Knot Kids
Ordem dos Notários
Ordem dos Nutricionistas
Fórum Aveiro
Peninsular Artes Gráficas

About  Instagram    jc@joaocruz.com  +351 913 111 950    © 2024
About  Instagram    jc@joaocruz.com  +351 913 111 950    © 2024